Discover Card | Television Commercial | 1991
The Discover Card is a credit card, issued primarily in the United States. It was introduced by Sears in 1986. When launched, the Discover Card charged no annual fee and offered a higher-than-normal credit limit, features that were disruptive to the existing credit card industry. A subsequent innovation was “cash back bonuses” on purchases.
Most cards with the Discover brand are issued by Discover Bank, formerly the Greenwood Trust Company. Discover Card transactions are processed through the Discover Network payment network. In February 2006, the company announced that it would begin offering Discover Debit cards to banks, made possible by the Pulse payment system, which Discover acquired in 2005.
Discover Card is the fourth largest credit card brand in the U.S., behind Visa, MasterCard and American Express, with nearly 44 million cardholders.
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